Your Brands – Our Passion!

PFM is your trusted sales & merchandising partner, ensuring your products win on shelf and in the shopper’s basket.

Tried and Trusted

Our Sales & Merchandising Coverage

Professional Field Marketing (PFM) delivers full-service sales and merchandising coverage across South Africa’s leading retail and wholesale channels. We provide consistent in-store execution, real-time visibility, and measurable results — ensuring your brand is represented with excellence across strategic alliances.

Our footprint spans South Africa’s most trusted retailers — Shoprite, Checkers, Pick n Pay, Spar, Makro, Clicks, Boxer, and Game — keeping your products present, compliant, and competitive in every key trade channel.

PFM-flag-map

Our Operating Model

Merchandising Excellence

Our experienced merchandising teams ensure perfect store execution every day. With an average of 6 years’ in-field experience and a 91% retention rate, PFM delivers consistent quality, strong retailer relationships, and brand compliance.
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Planogram implementation & compliance audits

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Shelf health & freshness (FIFO Waste Management rotation)

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OUT-OF-STOCK (OOS) PREVENTION & STOCK REPLENISHMENT

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POS material execution & promotional display setup

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ISO-aligned governance and secure infrastructure

6+ years

Avg. in-field experience

91%

Team retention rate

Daily

Perfect store execution

Sales Force & Order Generation

Our sales team drives measurable growth through a combination of relationship-building, negotiation, and data-driven execution.

 

  • Store-level order generation and replenishment
  • Franchise and wholesale negotiations
  • Numeric and weighted distribution tracking
  • Sales forecasting and KPI monitoring via live dashboards

Technology & Real-Time Visibility

PFM is powered by advanced field technology, giving clients instant visibility into performance, compliance, and stock health.

Our integrated system includes Izon and Repsly, providing:

  • Real-time task tracking & photo verification
  • Out-of-stock and near-OOS alerts
  • Store-level performance dashboards
  • POS integration linking sales data to in-store execution
PFM Our Approach Merchandising Teams

Promotional & Campaign Execution

From brand launches to in-store activations, PFM executes campaigns that engage shoppers and drive conversion.

  • End-to-end POS rollout and display setup
  • Seasonal and off-shelf promotions
  • Sampling and activation campaigns
  • Compliance verification through photos and reports

Recent campaign success: Thirsti, Thokoman, Denny, and Amajoya achieving 95–98% execution compliance and strong sales uplift.

The Best Start

New Product & Store Launch Support

We ensure full Day-One readiness for new products and store openings.
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Early planogram setup & POS alignment

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Forward share and layout compliance

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Strike team deployment for launch days

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Post-launch monitoring & feedback

“If you get the store right before it opens — it stays that way.”

Data Security & Confidentiality

We take client data protection seriously, with policies aligned to POPIA and GDPR.

  • NDAs and role-based system access
  • Encrypted data storage & secure transfer
  • Regular audits and data privacy training

People, Performance & Retention

Our people are our greatest asset. We maintain one of the lowest turnover rates in the industry (below 10%) thanks to strong training, recognition, and growth programs.

  • Merchandiser Academy Program for onboarding
  • Performance-based incentives & internal promotions

Sustainability Commitment

PFM supports sustainable retail practices through:
  • Eco-friendly POS materials and reusable displays
  • Route optimization to reduce carbon emissions
  • Paperless field reporting through digital platforms
PFM Technology
PFM Merchandiser in action

Industry Pioneers

Why Choose PFM

We don’t just service stores — we grow brands.

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Directors actively involved

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Strategic alliances ensuring regional impact

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Proven technology stack with real-time visibility and control

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Experienced field teams with unmatched retailer relationships

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Data-driven execution delivering measurable ROI

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High service reliability with low staff turnover and strike teams on standby

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Tailored solutions for sales, merchandising, activations, and reporting

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Trusted by top South African retailers and international brands

Let’s Grow Your Retail Presence

Get in touch with our team to discuss how PFM can deliver flawless execution, alliance‑driven visibility, and measurable sales growth for your brand.

info@pfm.co.za

+27 11 462 6858