Our People
Our Purpose
Our Values
Helping communities thrive, offering hope and opportunity. Being a trusting and caring workplace where we would love our children to work.
Tried and Trusted
PFM's Promise
PFM offers a unified yet agile sales and merchandising framework, built to drive scalable growth and brand consistency across South Africa. Our model is designed to deliver results, ensuring your products are available to consumers with a nationwide reach and a local focus.
By partnering with us, you gain a dedicated team of experts leveraging cutting-edge technology to optimize product placement, enhance brand visibility, and boost revenue growth. We bring a trusted partnership built on years of excellence, dedicated to building the next chapter of retail success with you.
Quality Merchandise
Our Suppliers
All the right tools
Powered by Cutting-Edge Technology
Our approach is driven by real-time data and advanced analytics to help you adapt quickly to market trends and optimize resource allocation. We leverage the IZON ecosystem to provide real-time, functional insights down to the store and SKU level.
Simplified Supplier Feedback
Sales Dashboard
T&A Data Insights
All the right tools
Powered by Cutting-Edge Technology
BioSync
Gain a competitive edge with centralized control.
Our HQ provides strategic leadership, ensuring consistent messaging, streamlined decision-making, and data-driven insights to drive your brand’s success.
IZON
Ready to Stop Losing Sales?
Don’t let hidden, damaged, or out-of-stock products cost you another sale. That perfect shopping experience—the one every brand dreams of—is just one inventory mishap away from disappointing your customers.
Repsly
Ready to Stop Guessing and Start Winning?
You can’t afford to be part of the 70% of brands flying blind. Making the biggest impact on your sales every single day demands data, not guesswork.
Premium Clientele
Our Retailers
Operational Excellence
creating and Maintaining a strong in-store presence
New Product Launches
We manage the full lifecycle of your new product launches, from initial placement to in-store promotions. We ensure new products are visible and supported by staff, driving strong initial sales and a successful market entry.
New Store Openings
We provide end-to-end support for new store openings. From setting up the sales floor and merchandising to training staff, we ensure every new location is ready to deliver an exceptional customer experience from day one.
Performance Management
Our data-driven performance management system tracks key metrics to boost store efficiency and sales. We identify areas for improvement and implement targeted strategies to optimize staff performance and overall store profitability.
Waste Management
Our waste management solutions are designed to minimize costs and environmental impact. We implement efficient inventory controls and proper disposal protocols, ensuring your store operates sustainably while protecting your bottom line.
Conflict Management
When unexpected issues arise, our crisis management protocol provides a swift and effective response. We have clear procedures to handle emergencies, minimize disruption, and protect your brand’s reputation, maintaining business continuity.
We provide a training program to equip our teams with best-in-class merchandising techniques and the skills to uphold brand standards consistently
Our Operating Model
Tailored regional strategies
Centralised Strategic Leadership
Gain a competitive edge with centralized control.
Our HQ provides strategic leadership, ensuring consistent messaging, streamlined decision-making, and data-driven insights to drive your brand’s success.
Regional Sales Divisions
Achieve growth in key markets.
Our Regional Directors offer on-the-ground leadership, tailoring sales strategies to local markets while maintaining brand integrity and meeting your business goals.
Field Sales Reps & Merchanting Teams
Bring your brand to life in-store.
Our dedicated teams of field marketers and merchandisers execute store-level strategies, boost product visibility, and elevate the customer experience to drive sales and loyalty.
What Our Clients Say
Feedback and Testimonials
Hendrik Coetzee | Head of Commercial | Libstar
From the very beginning, our collaboration has been marked by clear communication, responsiveness, and a shared commitment to excellence.
PFM has consistently delivered high-quality service with remarkable reliability. Their team demonstrates a deep understanding of our business needs and has gone above and beyond to ensure that our expectations are not only met but exceeded. Their proactive approach and attention to detail have significantly contributed to the efficiency and success of our operations. We greatly value our relationship with PFM and look forward to continuing this productive and mutually beneficial partnership.
Zirk Smith | National Sales Manager | Checkers
Behind every great product on the shelf is a team working tirelessly to make it shine.
At Royal Salt, we understand that having quality products is just the beginning and how they are presented in-store can make all the difference. That’s why we value our partnership with our PFM merchandisers so highly. By ensuring products are placed in the right locations, maintaining stock levels, creating eye-catching displays, and providing real-time insights into customer behavior and competitor activity, they help us maximize visibility and sales every single day. When our Royal Salt reps and PFM merchandisers collaborate closely, our products aren’t just on the shelves, they stand out, get noticed, and are chosen by shoppers. A huge thank you to our very own Juanita Van Deventer and the PFM team for their professionalism, dedication, and the impact they make in every store.
Shaun Chetty | Area Sales Manager | Thirsti Natural Spring Water
“PFM’s Sales and Merchandising team has consistently demonstrated professionalism and efficiency in their work. Their sales force is well-trained, and their merchandising strategies have significantly improved our brand visibility. We’re impressed with their work ethic and commitment to excellence. Partnering with PFM is not just a business decision, but an everlasting bond between Thirsti and PFM that we’re excited to nurture and grow together.”
Elizabeth Jacobs | Sales Manager | Douglasdale Dairy
Douglasdale Dairy has been using the professional services of PFM for the last 15 Years. Throughout the years we have built up a symbiotic and productive relationship with PFM. This relationship runs cooperatively through every cog of both businesses and at all levels. Dealing in the FMCG arena, which in our case includes the difficulties synonymous with the perishables category, requires constant diligence, attention to rate of sale, and daily rotation of stock. PFM has always taken our business, as well as the retailer and the customer, extremely seriously, and has always gone that extra mile to make sure all parties are satisfied. Promotional activity requires smooth operations. We highly recommend PFM’s vibrant team and their services.
Pieter Spies | Bevco
PFM has played a critical role for The Beverage Company in establishing its point of purchase and bringing our brands alive, driving growth right across our Inland trading partners. The dedication and living our brands daily have been the creation of a true partnership and always felt that we are one team. Building and creating forward share has underpinned the growth experienced and market share gains achieved. I want to thank the team in stores, the management and leadership for their resilience and establishing the culture of a true challenger business in Bevco. Your dedication will continue to pay off as the business grow from strength to strength. Best regards and a big thank you.
Stuart Hearmon | National Operations Manager | RFG Foods
PFM/PFS consistently demonstrate exceptional professionalism and commitment to excellence. There is a very strong core leadership team headed up by Gavin Cherrington and supported by Okkie Domoney and Tim Iliffe. They approach our business with the same level of care and dedication as if it were their own, ensuring that our brands are represented with integrity and care across all the channels they service. Their strategic insight, excellent trade relationships, operational reliability, and a proactive partnership has been instrumental in supporting our growth and maintaining the high standards our business stands for. We highly value their contribution and the strong partnership we have built together.